Women are leading the charge in whole grain snacking. Market research shows that women, particularly between the age of 18 and 34, are opting for multi grains over traditional snacks.
49% of consumers indicate they usually or always opt for whole grain products in the grocery store, restaurant or fast food outlets.
Whole grains contain essential vitamins and minerals and give you the carbohydrate fuel your body needs for energy.
Whole grains deliver dietary fibre and protective components that have a positive impact on overall health.
Whole grains contain antioxidants and phyto-chemicals that protect against heart disease.
The fibre in whole grains has been linked to reducing the risk of other serious ailments including breast and colon cancer.
A Snack For You
Here's a mouthwatering, whole grain treat, courtesy of Quaker:
Choose a whole grain corn, or rice cake, like Quaker Crispy Wholegrain Cakes. Top with a little cheese, tuna, peanut butter or sardines to add protein power. Toppings are also delicious with crackers, pretzels and crisp breads.
More information on this subject is available on-line at: www.quakeroatmeal.com and at: www.wholegrainscouncil.org.
