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White Fish Provencal

Contributed by: News Canada

Demand for organic products growing (NC) - A new expanded line of 100 per cent organic herbs, spices and seasonings has hit store shelves across the country as part of a trend to meet a growing demand by Canadian consumers for healthier, better tasting organic products.

White Fish Provencal
Demand for organic products is growing, where 52% of Canadian households bought an organic product in the past year, up from 46% the previous year (according to Nielsen Homescan, latest 52 weeks ending August 5, 2006). And according to Ipsos Reid in a June 2006 Hot Trends study, 45% of Canadians claim to always, usually or sometimes opt for an organic product when it is available.

More than 400 chemical pesticides are used in conventional farming, where organic farming does not use chemicals. And organic food, on average, contains higher levels of vitamin C and essential minerals such as calcium, magnesium, iron and chromium as well as cancer-fighting antioxidants. And organic standards do not allow genetically modified crops and ingredients.

The McCormick Gourmet 100 % Organic line of herbs, spices and seasonings, certified by Quality Assurance International (QAI), includes 29 varieties such as Turkish Bay Leaves, Coriander, Cayenne Pepper, Chinese Ginger, Cinnamon from Saigon, Cloves, Cumin, Italian Seasoning, Marjoram Leaves, Red Pepper, and Rosemary from Spain.

"We've expanded our organic line from eight varieties in 2002 to 29 today to satisfy increasing demand from Canadian consumers for organic products that have eliminated or minimized chemicals, are healthier and taste better," says John Szustaczek, Product Manager, McCormick Canada. "Our team has more than 100 years of spice buying experience and our buyers travel to more than 30 countries to source the finest, 100 per cent organic herbs, spices and seasonings."."

"And if it doesn't say "100% Organic" on the bottle, then between 5 and 30 per cent of the contents can be non-organic," notes Szustaczek.

According to the Canadian Food Inspection Agency, if the label claims the product is 100 per cent organic, then 100 per cent of the ingredients must be Organic. If a label claims to be "Organic" then a minimum of 95 per cent of the ingredients must be organic and up to 5 per cent can be non-organic. If a product claims to be "Made with Organic Ingredients" then a minimum of 70 per cent of the ingredients must be Organic.


  • 1 1/2 lbs halibut fillets 700 g
  • 1 tbsp olive oil 15 mL
  • 1/2 cup onion finely chopped 100 mL
  • 1 can diced tomatoes, drained 1
  • 1/2 cup kalamata, green or black olives, pitted and cut in half lengthwise 100 mL
  • 2 tbsp white wine 30 mL
  • 1 tsp McCormick Gourmet 100% Organic Basil Leaves 5 mL
  • 1/2 tsp McCormick Gourmet 100% Organic Garlic Powder 3 mL
  • 1/4 tsp McCormick Gourmet 100% Organic Thyme Leaves 1 mL


Preheat oven to 375 F (190 C). Coat baking dish with no stick cooking spray. Place fish in single layer in baking dish. Bake 12 minutes. If fish is over 1-inch thick, increase cooking time to 15 minutes.

Meanwhile, heat oil in medium saucepan over medium heat. Add onion; cook and stir 5 minutes or until softened. Add tomatoes, olives, wine, basil, garlic and thyme. Simmer, uncovered, 3 minutes. Remove fish from oven. Spoon sauce over fish. Return to oven; bake 5 minutes or until fish flakes easily with a fork. Serve immediately.

Preparation Time: 10 minutes - Baking Time: 20 minutes

Nutritional Information: Per Serving: Calories 201, Protein 25 g, Total Fat 9 g, Cholesterol 37 mg, Carbohydrate 5 g, Sodium 477 mg



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