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Snacking: It's Not A Bad Word

Contributed by: News Canada

(NC) - The publication of Hungry Girl, the current best-selling cookbook in America that's written for people who don't really cook confirms that not everyone is an organic-seeking foodie.

Hungry Girl: 200 Under 200: 200 Recipes Under 200 Calories
According to the Washington Post, the cookbook, penned by the founder of HungryGirl.com (a web site with 700,000 subscribers) acknowledges something we all know about ourselves: for all our slow-cooking, sustainable gardening ambitions, we are a nation of snackers. The same is true in Canada.

A recent Angus Reid survey commissioned by the Quaker brand, indicates 40 percent of respondents said they enjoy a snack as an indulgence. But 11 percent of female respondents said they are abandoning the practice of treating themselves during the current economic times while only eight percent of men plan to eliminate their self-indulgent ways at this time. So why do Canadian women often deprive themselves of these little indulgences?

It's not just the economy. It may be gender-based, the results say. 26% of female respondents and 29% of male respondents believe Canadian women are concerned about appearing to be self-indulgent.

According to the Quaker brand spokesperson, Kath Matheson, women can avoid the judgment issues by simply choosing smart, calorie-wise snacks. The company's 90- and 100-calorie snack packs are individually packaged to take on the run and are easy for moms and other women to enjoy, without all the guilt that gets attached to snacking.

"Remembering the importance of small indulgences is the first step to increasing a woman's sense of wellbeing," says Matheson. "Quaker believes food is a very important indulgence item for women, and bite-sized snack packs and 100 Calorie Granola Bars offer women the chance to indulge a little, without the guilt."


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